Procedures

Before calling the Communications & Marketing office, some things you should think about include:

  • What is the purpose of the publication?
  • Who is going to read it?
  • What is the message that you want people to receive?
  • Who is going to write it?
  • How is it going to be distributed?
  • If it is mailed, is it first class, bulk or periodical postage?
  • Are photographs available or will they need to be taken?
  • How many copies do you need?
  • What is the budget?
  • Is there a specific date the publication needs to be finished by?
  • Where do you want it to be delivered?

Once these questions are answered, the scheduling and planning for the publication can begin.

Timeline

It is important to understand that the graphic design and printing processes take time. The graphic artist always has several projects in process. Your project will be assigned a priority based on the time needed to set up the design, the date your project is needed by, and by working around deadlines already in place. To ensure timely receipt of your finished product, please allow at least one-two weeks for design setup and approval, and at least 10 days after approval for printing and delivery. Projects brought in at “the last minute” will be referred to Pub/Dup, as our office does not have the capability to handle these requests.

Publication Design

The Graphic Artist is responsible for Georgetown College’s look and visual image in all publications. They ensure that the look for your publication

  • integrates with other publications from the college,
  • is one that reflects well on the college as a whole and
  • maintains the high standards that Georgetown College expects to project to the public.

The Graphic Artist also guides and supervises any photo shoots that are required and selects graphics that may need to be purchased.

Input and suggestions on the design from departments are welcomed at the start of the design process. Your input helps to get the project started. In selected situations, a department may be provided with two or a maximum of three designs for your publication.

All of the designs will follow excellent, professional graphic standards and any one may be selected by the department for publication. While your input is strongly encouraged at the beginning of a project, minimal design edits will be made after the design concept is established. Our goal is to provide you with the best possible design in your first proof.

Text

Please have any text you desire to appear in your printed publication prepared prior to your meeting with the graphic artist, who may suggest revisions to ensure the clearest delivery of your message to your audience.

Copy for all projects is expected in electronic format. Text should be submitted in either Word 2004 or earlier version, or as body text in an email.

Pictures

Also, have in mind what visual imagery you wish to see in the final product (pictures, symbols, logos, etc.) and be ready to give the graphic artist clear instructions as to what must be included.

Pictures may be sent in JPEG or TIF format, preferably at 200 dpi resolution or above. Logos may be sent as an EPS, AI, or TIF file. Please do not include text or pictures in another program (Publisher, Powerpoint, etc.), as the graphic artist will be unable to open the file. Please send photos as attachments. Photos that are submitted by being inserted in Word or another program, or copied and pasted into the body of an email, may be rejected as they are low resolution and will produce a poor quality image when printed.