In a capitalist society, marketing plays a major role in controlling supply and demand through research and targeted advertising. As a Marketing major, you will examine how consumers make decisions and how to discover needs and wants as effectively as possible in an increasingly complex global environment.
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Marketing provides about 25% of all business careers, providing a broad range of opportunities from distribution to market research.
In the past 15 years, Management graduates have worked and/or studied on six continents. (If any graduates have worked in Antarctica, please let us know so we can update this statistic.)
Kevin Costner and Shaquille O'Neil both majored in Marketing in college, as did Marketing professor Dr. Scott Takacs, but none of us have been mistaken for the others.