About Marketing

In a capitalist society, marketing plays a major role in controlling supply and demand through research and targeted advertising. As a Marketing major, you will examine how consumers make decisions and how to discover needs and wants as effectively as possible in an increasingly complex global environment. 

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25%

Marketing provides about 25% of all business careers, providing a broad range of opportunities from distribution to market research.

6

In the past 15 years, Marketing graduates have worked and/or studied on six continents.  (If any graduates have worked in Antarctica, please let us know so we can update this statistic.)

Celebrities

Kevin Costner and Shaquille O'Neil both majored in Marketing in college, as did Marketing professor Dr. Scott Takacs, but none of us have been mistaken for the others.

Program Requirements

51 hours for major; no minor available

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Potential Careers

"Since my graduation in 2014 I have had numerous job interviews because of my connection to Georgetown College. The name Georgetown has a strong reputation in Kentucky for academic strength." 

 - Alex Moak, '14

"Georgetown gave me the backbone to be successful in everything I've done in my career. Without Georgetown I would not be the same person I am today

 - Bethany Johnson, '10

Marketing Contact

Want to know more about this academic program? Contact the department chair for more information.

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