What is your immediate reaction to this video? Free write for 10 minutes about your response.

Did anything make you angry? What? Why?

Can you think of any print or television ads that support the speaker’s thesis? Can you think of any print or television ads that disprove it?

Do ads affect us? Commonly, people respond to this video by asserting that they are exempt from the effects of advertising. What do you think of this response? What personal experiences can you cite to support your answer.

Choose one of the following statements taken from the video.  Find 3 magazine ads that support or undercut one of the following statements. Include the ads or copies of ads, along with your thoughts about them, in your reading journal:

	Ads create a cultural climate in which women are seen as things.
	Ads show contempt for women who are “overweight.” They argue that women need to painfully, outrageously thin.
	Ads often give the message that women should not be too powerful. They do this by saying women should not take up too much space or that women should be silent.
	In ads, the body of language women is often passive while the body language of men is often active.
	Women of color are often shown as animals who are not fully human
	Ads represent “innocence” as sexy.
	Men are often represented as powerful, erotic strangers in ads.
	Men are rarely shown to be compassionate, nurturing, and cooperative in advertising. These “feminine” qualities are only associated with women.