Ads show contempt for women who are “overweight.” They argue that women need to painfully, outrageously thin.

Ads often give the message that women should not be too powerful. They do this by saying women should not take up too much space or that women should be silent.

In ads, the body of language women is often passive while the body language of men is often active.

Women of color are often shown as animals who are not fully human

Ads represent “innocence” as sexy.

Breasts are used to sell absolutely everything.

 Men are often represented as powerful, erotic strangers in ads.

 Men are rarely shown to be compassionate, nurturing, and cooperative in advertising. These “feminine” qualities are only associated with women.

Advertising represents men's hunger as natural and lovable, while women's hunger is characterized as dark and obsessive.

"As gender ideology, the ads I have been discussing are not distinctively contemporary but continue a well-worn representation tradition . . . in which the depiction of women eating, particularly in sensuous surrender to rich, exciting food, is taboo" (148).

". . .Popular representations almost never depict a man preparing food as an everyday activity, routinely performed in the unpaid service of others."

Men can eat and be loved; indeed a central mode by which they receive love is through food from women. For women, by contrast . . . eating-- in the form of private self-feeding-- is represented as a substitute for human love.